SEO UPDATES AND PREDICTIONS

The online world is constantly evolving thanks to the rapid changes in search engine optimization process, booming of the social media platforms and boost in mobile traffic. Search engine optimization is constantly producing new changes every year to improve its functional effectiveness. This year will likely bring new important SEO updates creating outline for new businesses of what to expect and use it toward the SEO optimization.

This year SEO experts are predicting the following changes:

1.    Mobile traffic for businesses is expected to surpass the traditional organic traffic. Mobile searches are expected to outperform desktop searches. Many businesses are still not optimizing their online presence for mobile apps and it will be a good time to do so. Business should focus on website optimization for mobile to capture the attention of their target audience and maintain a solid SEO strategy for mobile devices.

2.    The future SEO approach will include bringing valuable and targeted content to the users. The business should be able to answer a question - what type of content is valuable to a searcher? Will this type of content bring value to a business? The latest updates on SEO related to content are that businesses need to focus on creating content that will add to the existing user experience. Other updates will include elimination of spammy backlinks and spun content.

Some of the other content related SEO updates and predictions for the New Year include:

•      Website content to be produced by authors that have some amount of authority and reliability in their respective fields focusing on high quality information and social signals.

•     Using "exact keyword" method will gradually diminish. 

•     Search algorithms are going to constantly improve and this means that semantic search will have the ability to understand search queries based simply on the meaning of words This also means that keyword-driven content will no longer be on the first page of search results.

3.     The author's rank will also play an important role in SEO optimization. Businesses should hire influential authors, knowledgeable in their fields based on social activity and quality of writing.

4.      Google search engine will focus on the fixing of crawler errors. They also will pay attention to the site's speed, good user experience and easy navigation. This process is already taken into consideration and is becoming a main concern where Google will reward websites that don't have errors. They are planning to implement a strategy that will reward websites without crawler errors by increasing its rankings and maintain 5% traffic boost.

Last but not least; some of the other latest updates on SEO include search re-targeting. which essentially means more and more people would practice multiple searches prior to making an online purchase. Re-targeting of search ads is also expected to become an important aspect of online advertising strategy.