On Page Optimization Techniques

Search is a very efficient and valuable form of advertising. Even though, it is more efficient now to use Paid Search advertising in order to get instant results, for some businesses organic search is still the only form of advertising.

There are essentially two parts to any SEO process: On-Page and Off-Page Optimization.

SEO On Page optimization is a foundation for SEO tasks that can bring targeted visitors to your site and help or hurt your Search Engine Results pages (SERPs). It can create positive or negative impact on search engine result placements. This process is easily managed and should be planned and executed accordingly. If done properly, it can improve search result rankings, weigh your relevant content and keywords, and place your website within search results for a given term. On-Page optimization generally involves proper use of meta tags, website URLs, formatting, internal linking and keyword placement. Below are a few On-Page optimization tips that will be helpful in a campaign strategy

1.    Keyword Research

In On Page Optimization Keywords and keyword phrases are key components that your website or blog should be optimized for. Researched keywords should be relevant, such as high traffic keywords that are less competitive comparing to others. Use SEO tools such as Google AdWords to find less competitive high traffic keywords. Less competition gives you a better chance to rank higher for a selected keyword or a phrase.

2.    Meta Tags

In On Page Optimization Meta tags are web page labels that help search engines to understand a web page name and web page information for easy indexing. Meta tags are important because different search engines evaluate information in these tags differently. Remember to keep meta tags complete, accurate and updated. Also make sure that meta tags are unique and avoid duplicates because it can hurt your rankings.

3.    URLS

In On Page Optimization Having your keyword in a link or a special URL can help to rank high in search results. However, it doesn't have any effect on overall Google ranking algorithm unless many other websites are linking to yours. Yahoo! and Bing can evaluate it differently though, placing different weighs on URLs, external links and so on.

4.    Content formatting

In On Page Optimization Content formatting also plays important role in Google indexing and has an impact on SERPs. Valuable elements include keyword-rich content, alt tags, proper keyword placement, heading tags, absence of Flash, clean code - W3C compatible, JavaScript external files and sitemaps. Search engines read from left to right and top to bottom. Many websites have navigational links in the left-hand column. As a result, Google will read all of the text in the left-hand column before the main content area instead of reading the text with keywords from the main section first. Search engines usually search for information at the top of the page, crawling about 80% of the page. Avoid duplicate content.

5.    Clean Code

In On Page Optimization For proper SEO implementation make sure your website meets W3C industry standards by using Code Validation tool by W3C. It is important to fix all programming errors for Google indexing and evaluation process. Be sure to use CSS when developing a website as this helps to keep code very clean.

6.    Heading Tags

In On Page Optimization Heading tags or headers (<h1>, <h2> and <h3>) are used to emphasize text on a web page. These tags are helpful to search engines - pages with large headings indicate the substance and importance of the content. Important keywords should be placed within these tags to be displayed in richer format.

7.    Images and Alt Tags

In On Page Optimization For proper indexing by Google, images have to carry proper file name, alt attribute, caption relevance. Alt tags are helpful for people with disabilities to read image name. The secondary benefit is that Google takes these keyword phrases into account when evaluating your website. Remember not to overdo it and avoid alt keywords stuffing.

8.    Proper Keyword Placement

In On Page Optimization It is recommended to have a keyword density of 2 to 3 percent (the number of times your keyword appears on a given web page). Keywords can be placed in the title tag, description tag, keyword tag, and alt tags. Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag and in the first and last twenty-five words of your page. Bold, italicize or underline your keywords at least once.

9.    No Flash

It is recommended to build web pages using HTML code instead of Flash. Google spiders can't read flash pages even if the Flash intro was well developed and contained your keywords in some shape or form. Using JavaScript can also affect your SERPs. The code should be placed into external files helping your page load faster, and brings you most important content closer to the top of the web page.

10.    Sitemaps

In On Page Optimization Sitemaps make it easy for visitors to find content on your site. They also enable search engines to spider your site faster. Google spiders read the first page of your site and then start looking at your navigational links (with a link to your sitemap). When the search engine spider reaches your sitemap, it begins visiting and indexing each link located on your map.

11.    Internal Linking

The best practice for internal linking is to link to your main category pages from your website's homepage. Category pages or "top-level pages" should be directly accessible from the home page with just one click. Navigation menu should be available on each page of the website header and footer. Include your keywords in the links creating good linking strategy.

12.    Conclusion

These are some of the most important On-Page optimization factors that should improve website rankings. From meta tags to title tags and keyword development on page optimization is essential for top rankings. Site indexing doesn't happen overnight. With updated algorithm, it can take from several weeks to up to 6 month to index a site.