LESS CONTENT VS MORE SEO CONTENT

There is an ongoing discussion about the benefits of creating "less," vs "more" SEO content. Is it a good content marketing strategy to develop smaller amount of content in general, or to create content for less platforms, in order to conserve resources and dedicate more efforts to each piece of content you are producing? Do you really need a lot of content to generate organic traffic or sell products?

Good SEO content marketing strategy helps to bring organic traffic for an extended period of time. Think of your strategy besides the direct traffic standpoint and therefore from the search engines standpoint. Google looks at the number of pages you've indexed, the amount of back links for your site, plus the volume of social shares you're generating. With a good ratio, Google will reward you with higher rankings. This will aid to improve your direct traffic along with your referring traffic.

The key reason why sites like Huffington Post or New York Times have high ranks is because they have a huge number of pages with original unique content. When a website or a blog generates more content, search engines like Google are receiving more keywords that will assist them in ranking the website. In most cases, you don't have to post 2,000 word articles daily as a way to generate sales. You can generate a fair amount of traffic, sell products or offer services even without generating plenty of content on the website. For instance, it is possible to post ads on Facebook, link right to the website and generate quick sales.

There are also many sites that rank well but have little to no content. One of the examples is Health Grades.com. Their listing pages contain small amount of content, yet they rank high for competitive terms like "find a doctor". You can also rank high if you generate a lot of backlinks for your site without having a lot of content. With so much content circulating on the internet and in social media marketing platforms, it can be hard to find top quality information. Search engines like Google will help, however they find content determined by algorithms and the SERPS website search engine optimization (SEO) tactics, not always a desired quality of information requested by the searcher. In fact, 64% of content marketers have difficulties to generate sufficient content or it is their greatest challenge.

There are other ways to bring organic traffic without publishing a lot of content. Below are few examples of how to achieve quick results:

1. SEO Content curation

One way to quickly and efficiently generate content is to post snippets of content or curating content. Even before, some publishers used content curation strategy depending on algorithms to locate content. Curata's reports, for example, finds that medium snippets, about 141-1,200 characters in size, get a 20% higher click-thru rate than small snippets of 140 characters. This feature handpicks content, as a text snippet from the curator, similar to the technique used in RSS or twitter.

Adding your own short description prior to link will make you to a partially own the content. This way publishers will be able to post snippets of content connected to full articles.

Curating content doesn't require you to post full articles, only post snippets of content. The whole process surfaces up content through several layers of filtering - based on relevancy, freshness, shares, users clicks, users interaction, and text uniqueness — in order to present content that is attracting attention across the social web. It also presented in the colorful, optimized interface that allows readers to quickly browse content by category, or navigate through a content feed.

2. Tell a Story

Story telling is a classical way to spread the message around featuring certain narratives and story archetypes such as a character's journey and experience. This type of content is memorable due to the inspiring examples. Pick a good example of a business strategy, tell their story and teach valuable lesson. Good examples can be found in Enterpreneur.com and similar websites.

3. Customer participation

You can make site visitors to be part of the content generating process by allowing them to post photos and stories. These techniques are utilized by popular review sites such as Yelp and Tripadvisor. Build more pages - whether your pages are content-rich or not, you need more web pages. The more pages you have, the higher your probability of ranking for more long-tail terms. Consumer interaction also helps to promote brand. Instead of focusing on

typical brand description, company can use consumer interaction to contribute to the growth of the brand. For example, entertaining B2B promo viral videos for public will promote a brand better than typical business approach.

4. Create artistic collaborations

Some of the marketing professionals like Karen Girty are launching Art program to introduce new viewers to the ballet with visual artists presentations. The nonprofit organization invited JR, a French street artist known worldwide for his massive public photo show, sets up a photo stands that spanned an entire floor of the Koch Theater's Grand Center Hall. On this floor, life-sized photos of dancers were always on stream of social media coverage.

Another example is upworthy.com who attracts a lot of attention to things that matter. Implementing curators content and searching interesting stories, information, videos and ideas that interesting to public at the present moment, engaging a total of about 50 million people each month.

5. Generate Data

In order to get good promotion, marketers are using data to calculate how they can improve traffic or content. One of the main metrics is to use keyword data, the most searched keywords and average traffic.

Having a good content doesn't guarantee the boost in traffic. On the other hand, posting large amounts of low quality content might increase traffic, but only temporarily. Once visitors realize that the content is not useful, they would avoid your site going forward. Poor quality content does not build customer loyalty and affect traffic. The best solution is to post meaningful content vs lots of content. Having a smaller but more impactful content featuring great stuff will bring more traffic in the long run.