How to Start a New Website in 2022 ?

People say it's too hard and competitive to start a new website and do well. Well, they're wrong. Today I'm going to break down the most realistic advice on how to start a new website and how to get traffic to it. Look, I want you to only start a website if you have a few things clear. This is really important. One, there's a hungry market for what you're trying to sell or put content out for, or even if you're selling a product or service, same concept. And you do keyword research and you can use tools  to see if that keyword is popular and being searched thousands of times a month at least, assuming a high ticket item, if not hundreds and thousands of times a month. Two, you can put in the work. Eight hours a week in your first six months at minimum. But that's not really enough, being honest. If you can't really put in the work then you need to hire people. Ideally, you should be putting in not 30, not 40, you should be putting in 60-plus hours a week. I know that sounds crazy, but that's really what it takes to succeed. Probably not what you want to hear, but I would feel disingenuous if I lied to you.

Next, you need to know that organic traffic is a long term play. No, you can get some traffic since the early days, right? So if you start up, you can generate a little bit of traffic here and there by creating some content. You're probably only going to reap the rewards of your efforts more than a year from now. In other words, from now until a year plus, assuming you do this consistently, you're not going to really reap the rewards. After a year, though, you will. Next, you know the basics of SEO from cure research and content creation, knowing this really does help you for success. And if you don't, you can contact us. Then you'll need to host your website on a platform that is stable, fast and reliable. I love WordPress. I love hosting solutions like DreamHost. I love Woo Commerce. That's another example of something that's stable. 

And if you decide to use self hosting, it's tricky. You'll have to do a lot of technical optimization yourself, or you just use a platform that does most of the optimization for you. They'll work on your load time. They're super technical and those guys know what they're doing. Next, you want to have a brand name that resonates with your audience. Is your domain easy to spell? If it's hard, that's not going to be good. When you tell people to go to your website, you kind of get screwed. Is your name memorable? And when your brand or domain comes up, you want it for people to be easy not just to remember, but to type in and ideally be short and to the point.

Hopefully, you can also write tons of content on the subject without getting bored. Because if you get bored, you're going to want to give up. Now, here are the steps that you need to take to get started once you meet all the criterias above. I want you to first map out the important keywords in your niche. When you map them out, you can go to any tool, type in any competitor domain, and it'll show you all the keywords that they rank for that you don't, or you can type in your domain name. it'll show your competitors, it'll show you what they rank for and you don't. I  then want you to prioritize the keywords that are less difficult to rank for. And tools tells you that because it'll tell you which keywords you can rank on page one for in the keyword ideas report. And when you put it in your domain, it'll filter all the keywords for you. Then come up with a plan that revolves around the content clusters so you can gradually build up your authority in those topics. 

See, Google wants to rank a site  that specializes. I mainly talk about the digital market. If I started talking about entrepreneurship and NFTs and crypto, Google would be like, This guy's not an expert in anything. He's talking about everything. If I start talking about the pandemic and medical solutions in cancer, they'll be like, I am not a doctor, He doesn't know about any of this stuff. We're not going to take his advice. You need to specialize. That's how you beat the Wikipedia's without having as much authority. Then I want you to use Google Search Console from day one. Don't wait to set it up. Set it up from day one. It'll tell you your impressions, what you're getting traction on and what you need to do better. Flex up your content as well through creation muscles on a daily basis. In other words, try creating content on a daily basis, whether you're just busting out your phone and being like, let me take a selfie. That's an example of content creation or whether you're writing a blog article or whether you're producing a podcast and just recording into your phone. That's all content creation. Heck, I could be walking throughout my day at my job, with my daughter or my wife and I can be recording a podcast at the same time, knocking two birds with one stone.

Although I don't really do that because I like spending time with my family. But you get the point. If you're walking by yourself, You can record a podcast at the same time. You're flexing your creation muscles. And don't skip or overdo the technical SEO. Do it once a  month. Prioritize your efforts by looking at the pages that's trying to get the most traction on search. And if you don't know where to prioritize with your on-page SEO, go to contact us page and fill the form regarding your query and let us breaking down the ones at the top because we'll have the most impact for your SEO and the ones at the bottom because you still need to do them, but they're not going to impact your rankings as much. Now, if you need help with any of this, check out my ad agency, Skyhights Marketing, where we help companies of all sizes grow their traffic and sales through the web. And if you have any questions, leave a comment below. I'm here to help. 

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