Domain Authority: How Do You Get There?

Domain Authority (DA-PA) How Do You Get There?

 

One word that we have been hearing a lot around the Web for a long time is “Domain authority .” It’s not new, and it’s not the first time that domain authority has become important. Authority can carry your brand a very long way in the Internet jungle.

If your company is a big brand, for example, you’re going to do better in search because of  your brand’s authority.  What it means is that you’ll probably get good page listings for appropriate keywords in search engine results pages, just because. And you’ll probably get a ton of organic traffic to go along with it, which is quite free and pretty well targeted. I mean, people have already bothered to type in a search query for what you’re selling. They’re at least interested, right?

Now, juxtapose pay-per-click (PPC) advertising. You’ll get tons of impressions, for sure, but even when you get clicks, if you’re in a competitive niche like insurance, loans, mortgage, or law, the price tag could be as high as $55 per click!  I’m not saying that you shouldn’t use PPC to start, but you should be building authority at the same time. That way, you won’t be paying those high PPC prices forever.

So, in 2022,Domain Authority is Important. Period.

So, what EXACTLY does that mean?

Simply, domain authority relates to how well your brand is perceived on the Web. Is it important? Does the Internet public know, like, and trust your brand? Do people visit your website, and do you make them happy when they arrive?

In other words, are you kicking it out of the park or just barely kicking?

The Important Elements of Domain Authority

In my mind, there are three major factors that come into play when it comes to Domain authority. Here’s what I see that matters:

Your Home on the Web:

Is your website professional-looking and ready to receive visitors whether they’re on desktop, laptop, or mobile device?  What kind of content is on your site? Is it all sales copy or are you providing genuine, quality information about your niche that solves people’s problems? Is it well-presented, well-written, and grammatically correct with proper spelling?

Your Presence on the Web:

Where else can people find information from your brand? Are you using the Big 5 of social media: Twitter, Facebook, Google+, LinkedIn, and Pinterest? Do you have your information in all the available online directories, especially if you’re a brick & mortar business? Do you participate in social media discussions ? Do you add new videos to YouTube regularly or do any podcasting? How many press releases do you publish each month?

The Engagement Factor: Are You Cool?

How do people react to what you post? Is it enthusiastic or Oh-So-What? Do they want to share your posts with the world? Do they comment on your posts, re-tweet, re-blog, or re-share?  Are people excited about you? That’s huge!

Why Domain Authority?

The whole idea behind SEO and marketing is to get people to buy the products you’re selling by using free search traffic. In some niches, that can be a rough row to hoe, but in many niches, professionals aren’t helping people get where they want to go. In other words, not many SEOs have focused on raising Domain authority for clients in them. Some businesses can afford to hire dedicated SEOs, social media managers, content production teams, copywriting teams, and so on.

Those would be your big brands, which already have authority, no doubt. But what about the small “Mom & Pop” businesses out there or the medium-sized businesses that aren’t even on the Internet? But even if  they are, they’re probably doing things all wrong.

And this is where I really want you to pay ATTENTION!

Do you really understand how much you need to do to gain domain authority online? With just this much, you can probably get some of that precious domain authority you need within a reasonable amount of time. Of course, it would be different for every business, depending upon how much you have already done or what systems you have already built.

I my mind, I consider these to be the minimum requirements:

1. Three to five articles per week  for the blog on your website
2. Three to five articles per week posted to other websites.
3. Creation and posting of one well-crafted video per week
4. Derivation of one professional-quality podcast from each video created, per week
5. Gathering 5 new, high page rank (high domain authority) backlinks per week
6. Writing and posting one press release per month
7. 15 minutes per day posting on each of the Big 5 social media sites and responding to comments (1:15 total, per day)

Think about it: That’s a LOT of work, and probably impossible for a one-man show or even for a bigger company that doesn’t have an SEO system in place. You will need several employees, all skilled in different aspects of that plan — writers, copywriters, videographers and editors, audio editors, SEOs, and social media managers. Wow! That’s a LOT of money in terms of salaries, not to mention benefits. And then, there’s the added issue of finding said people to do all of the things you need done, and who will do them well.

We’ve Got Your Back

That’s where Skyhights Marketing comes in. We take the WORK out of your path to domain authority on the Web, and leave you free to do what you do best, whether it’s getting more business, creating products, getting better educated, or whatever. You will have the time to pursue those important aspects of your business because we fulfill the entire plan for you, from beginning to end.

You will have that precious content you so desperately need. You will have professionally prepared videos and podcasts and people will actually make your social media accounts hum. You won’t have to lift a finger. We solve those problems for you, and we get results.